Most consultants are quick to get a health check for their bodies or cars when something feels off. But what about your website? If it’s been sitting untouched for a while, chances are it could use a little TLC too.
Think of this as a wellness check for your online presence. No complicated tech jargon—just a few smart ways to make sure your site is still working for you, not against you.
Let’s take it one step at a time.
How does it perform?
First things first: how fast is your site? If your homepage takes forever to load, people aren’t going to wait around. Studies show that most users will bounce if a page takes more than three seconds to load. And yes, even your dream client with all the patience in the world will click away if things feel sluggish.
Next, pull up your site on your phone. Does it still look good? Can you tap the menu without zooming in? A responsive website adjusts to whatever screen it’s on, whether someone’s using a laptop, tablet, or phone. And since mobile traffic now makes up the majority of web browsing, your mobile layout isn’t just a nice-to-have—it’s essential.
Also worth checking: is your site accessible? Accessibility means making sure people of all abilities can use your website. If your site isn’t meeting basic WCAG standards (like having enough contrast between text and background or including image descriptions) you might be missing out on potential clients who simply can’t navigate your content.
How does it convert?
Getting people to your site is only half the job. The real question is, once they’re there, do they know what to do next?
Every page on your site should help guide visitors toward a next step. That could be scheduling a consultation, signing up for your newsletter, or reading another blog post. If someone lands on your About page or a blog article, is there a clear call to action waiting for them? Or does the journey end with a dead end?
Real-time tools can also help keep people engaged. Think chat boxes, scheduling links, or interactive quizzes, features that let visitors raise their hand when they’re ready, without having to dig for your contact form.
And don’t forget the basics: Is your contact info easy to find? Are your forms working? A simple test can go a long way in making sure there are no hidden hiccups.
How does it read?
Even the best-designed site can fall flat if the content feels outdated or off-brand.
Start with your homepage. Does the language still reflect what you do, who you help, and what you stand for? Scroll through your service pages. Do they speak directly to the challenges your clients are facing right now, or do they sound like they were written five years ago?
Photos matter too. Low-quality headshots or generic stock images can quietly chip away at your credibility. Fresh, relevant visuals can help people connect with you and make your brand feel more alive.
Finally, check for substance. Do your articles or service descriptions offer real value? The best content doesn’t just fill space. It builds trust. It shows people you understand their struggles and have the expertise to help.
Time for a Little Maintenance?
Your website is often the first place people meet you, and let’s be honest, first impressions matter. A quick review of its performance, user experience, and content can help make sure it’s still doing its job: bringing the right people in and encouraging them to take action.
If your site needs more than a quick tune-up, we’re happy to help. At Ducero, we specialize in creating customized websites that not only look good but work hard behind the scenes too. Curious what a refreshed site could look like? Take a look at our designs.